Product design consulting for software start-ups

Let's go from idea to market the optimal way

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Dear founder. The venture road is long, full of roadblocks, and wrong turns. Getting innovative ideas off the ground is no small task, especially on a tight runway. about:blank studio onboards you with 360 product design expertise needed to successfully develop, launch, and grow a minimum viable product.

How to go here — there from *scratch*

Finding a product-market fit is tough. Innovating while creating a market or catching-up with predecessors is near impossible. 9/10 startups flop; 7 due to product failures. To gain traction, you need solid UX and business acumen, but you can only afford a designer or a product manager.

Beginnings are about a different approach. If fast growth is sprinting, R&D feels like a marathon. Where the former takes a battalion of agile specialists, the latter is a job for a SWAT team of resilient generalists.

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Design consulting grounded in hands-on practice and technical feasability

about:blank studio provides a Swiss army knife skill set and discipline for implementing big ideas in small steps. Paired with wisdom to get there faster by avoiding pitfalls. Based on 15+ years of learning How to Fly a Horse by working for B2B and B2C market leaders.

What you see is what you get. A juggernaut strategy stemming from cunning tactics. No gimmicks, buzzwords, or chasing trends. “Just” effective and honest product design with character.

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Natan is without question one of the best design and product specialists in the space. Plenty of out of the box thinking, beautifully executed. A full 360-degree lens and understanding to ensure all advisory and deliverables fit with the current activities and direction of the business. I would recommend Natan in a heartbeat and look forward to working with him again in the future.

— Jozef Wallis, Entrepreneur, speaker, investor

We hired Natan to help us expedite a platform rewrite and get a second opinion on the UX overhaul. In just a few weeks, he successfully led the team towards greater clarity, effectiveness, and inspiration. We acquired valuable insights for taking our product operations to the next level and preparing for challenges that lie ahead.

— Grisa Soba, Founder at Flaviar

Natan is one of those T-shirt professionals. Wide in understanding the world and deep in understand of profession. Product design requires exactly that. And Natan delivered though out, polished and tested elements of digital products. Every single time. With passion on top.

— Andraz Logar, CEO at 3fs

I worked with Natan on various projects in the past but most notably when he led the redesign of TransferWise (now Wise) website. The level of detail and thoughtfulness Natan puts in his work is just impeccable. If I had to point out one single quality he possesses that would be the understanding of design implications on user behaviour and actions. I hope I get to work with him on another project again.

— Ervin Strnisnik, CRO at Flaviar

The mind of a scientist, the passion of a jazz player, the sensibility of an architect. The one to do an urban plan, not the facades. A superb craftsman of the Mies's school. A well rounded design thinker who reliably delivers. A persistent learner with unbelievable focus and rare stamina. A romantic who still believes design can change the world.

— Matevz Klanjsek, CPO at Celtra

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Natan Nikolic — Product designer/manager — London, UK

Before venturing out, I managed products and teams as VP of Product at Celtra. Our work improved UX of ads and powered campaigns by Google, Facebook, Uber, Netflix, Vice, and other digital household names. I also worked with founders of TransferWise, Flaviar, Toothpick, 3fs, and other start-ups.

See past work Resume (Linked-in)