Product design for software start-ups

Product design for software start-ups

Let's go from idea to market the optimal way

The venture road is long, full of roadblocks, and wrong turns. Getting innovative ideas off the ground is no small task, especially on a tight runway. about:blank studio onboards you with 360 design expertise needed to successfully develop, launch, and grow a digital product.

How to go here — there from *scratch*

Finding a product-market fit is tough. Innovating while creating or disrupting a market is near impossible. To gain traction, you need solid UX and business acumen, but you can afford a designer or a product manager.

Beginnings are about a different approach. If fast growth is sprinting, 0-1 feels like a marathon. Where the former takes a battalion of agile specialists, the latter is a job for a SWAT team of resilient generalists.

Design consulting grounded in hands-on practice and technical feasibility

More about:value

"We'll improve design down the line"

Many tech companies fall into the trap of treating design as a surface finish to be applied once everything has been built. Instead of seeing it as architecture — applied arts bound with engineering and economics.

To avoid a flop and expensive redesigns once the stakes get high, you want to enable humanities expertise to co-shape the product as early as possible.

Pre-seed stage Seed stage Series A+
Founders typically need help with either user-facing or development aspects of the business. We're there with you to build an MVP that will yield investment-worthy results in the 1st attempt. Launching is only the beginning. What follows is becoming a serious business part. We help you focus development on what matters most, stay on track, and deliver a world-class product without years of trial and error. With scaling comes the need to hire and successfully integrate an in-house product department. We can alleviate growing pains by taking some work off your hands or finding ways your organization can be more efficient.
Map the market and understand users' requirements Establish distribution, acquisition, comms, and support channels Assess candidates and mentor talent
Validate the product solution with PoC and prototypes Research usage, interpret data, and fine-tune product strategy Improve org structure, roles, and processes
Determine MVP "must have" features and optimal implementation Segment users and pinpoint Ideal Customer Profile Maintain production quality at scale
Articulate product positioning, value proposition, and brand promise Tame the backlog and prioritize the roadmap Execute pivots, redesigns, and stack upgrades with minimal drama
Acquire first users and extract insights Produce pitch deck for investors and partners Find and implement product-led growth loops

Products

Tablerone

A browser extension that saves tabs and time. Stay in the flow with saved workspaces and organised bookmarks. Get to tab zero in seconds.
Tablerone

Neutrino Ghost theme

A shape-shifting theme that eliminates web design problems for you. It adapts to your brand and content instead of the other way around and delivers premium UX on any device.
Neutrino Ghost theme

Alpha

Missing Figma plugin for creating and maintaining design systems. It converts color swatch layers into library color variables with preserved alpha channel opacity values and automates related grunt work.
Alpha
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