Outcome-Driven Innovation and the Switch Interview represent the two dominant implementations of Jobs-to-be-Done theory, yet they differ radically in method, epistemology, and output.
Six segmentation dimensions, each answering a fundamentally different question about your audience: who they are, how they think, what they do, where they are, how ready they are to buy, and in B2B contexts, what kind of organisation they belong to.
A MECE catalogue of 47 market and UX research methods ranked by commonness of use and rated for in-house versus outsource execution. Calibrated for startups and scaleups building digital products, with seed stage as the scoring baseline.
A shape-shifting theme that eliminates web design problems for you. It adapts to your brand and content instead of the other way around and delivers premium UX on any device.
Missing Figma plugin for creating and maintaining design systems. It converts color swatch layers into library color variables with preserved alpha channel opacity values and automates related grunt work.
Tech experts use this image to illustrate the idea of a minimum viable product. Not once did I hear someone point out that it is historically backwards. Why not?
