Design added value
Areas where we contribute with user-centric methodologies and firsthand experiences in the trenches
| Technical founders | MBA founders | (Angel) Investors |
|---|---|---|
| Make the product easier to use and understand | Compare and find advantages against competitors | Deepen your understanding of markets of interest |
| Communicate visually and in non-technical terms | Translate requirements into technical specifications | Conduct product audits of potential investments |
| Cold-start marketing and user acquisition | Improve clarity and appeal of marketing collateral | Provide on-demand support for portfolio companies |
| Interpret user behaviour and diagnose issues | Develop a compelling brand story around your vision | Expand your deal flow coverage with scouting reports |
Ways of working together
Come as a plug-and-play unit, proactively forming alliances with stakeholders, and adapting to the unique dynamics of each organisation.
| Freelancer | Contractor | Advisor |
|---|---|---|
| Short-term: 5–10 d | Short-term: 6 w - 6 m | Long-term: 1 - 2 y |
| Full-time: 5 d/w | Part-time: 2–3 d/w | Part-time: 1–2 d/w |
| Fixed time + flex. scope OR Fixed scope + flex. time |
Fixed time + flex. scope OR Fixed scope + flex. time |
Fixed time + flex. scope |
| Cash compensation | Cash compensation | Part cash, part equity compensation |
Services
a:b = A-Z
| R&D | (MVP) Development | Scaling & Growth |
|---|---|---|
| Discovery • Market research and segmentation • Competitor analysis • Demand validation • UX research Ideation • Speculative product concept design • Rapid prototyping and PoC design • Product and monetisation validation • Design sprints, hackathons, and workshops |
Product design and management • Product strategy • Roadmaps and Scrum ceremonies • Tickets specifications and documentation • UX design (IA + UI + IxD) • Product reviews and QA Go-to-market and traction • Product-led growth • Customer acquisition strategy • Content strategy (ASO + SEO) • Product positioning • Minimum Viable Brand design • Marketing website and content • Product support site and content • Marketing collateral design Funding & Partnerships • Pitch deck production |
Product-market fit calibration • Product audits and diagnostics • Determining North Star and other KPIs • Analytics and reporting • A/B testing and experiment design • User surveys and usability testing • Conversion and retention optimisation Operations & Technical debt • Pivots, re-designs, and rewrites • Modular architectures and design systems • Design stack improvements and upgrades • Adoption of agile methods • Remote collaboration and management • Stakeholder alignment |
Trusted by
Design studio with a track record of producing software innovations and taking products from idea to market.
